Zaja PR is an award-winning public relations firm that delivers strategic communications and stakeholder engagement services that positively impact communities. Founded by Azania Herron, a PR professional with 20+ years of experience in nonprofit, private and government sectors,  Zaja (pronounced zha-zha) PR helps clients to reach their audiences and goals.

The firm facilitates success through consultation or direct support across a variety of services including media relations, stakeholder and community engagement, crisis communications, public affairs, brand development, events and more.

We specialize in partnering with organizations, foundations and government agencies to strengthen their reputation, build trust and drive engagement across historically marginalized communities.

Services

We support national organizations, local affiliates, foundations, and public partners in building visibility, aligning stakeholders and engaging diverse communities around shared priorities. We align communications strategy with your goals to ensure your message reaches and resonates with the right audiences.

Our capabilities include media relations, public advocacy, community engagement, digital and social strategy, event communications, internal communications, workshops and campaign development.

Work

Our experience includes securing and supporting opportunities for national and local print, broadcast and digital media outlets such as CNN, Essence, Good Morning America, HuffPost, Univision and primary and niche media outlets across regional media markets. We've developed and nurtured industry leaders to rise as thought leaders, influenced public policy, driven economic development, positioned events to become a flagship for the community, increased brand awareness for companies and organizations, enhanced internal and external communications and so much more. 

Passion

We hold a deep understanding and appreciation for the role community development, youth programs, public services, housing, access to jobs, cultural events, education, transportation, etc. play in one’s quality of life. Our primary focus rests on helping to improve life experiences for those in historically underserved communities. As a result, we create and facilitate public relations and stakeholder engagement opportunities that empower the public.

Certifications

We are certified as a Historically Underutilized Business (HUB) by the State of North Carolina Department of Administration, and as a Small Business Enterprise (SBE) and Minority Business Enterprise (MBE) by the City of Charlotte.